tour marketing director Alison Canzanella He died with his family on Saturday at New York Presbyterian Columbia University Hospital in Manhattan. She was 32 years old.
Canzanella was vice president of marketing for the brand new UBS Arena in Belmont, NY, at the time of her death. She helped open the nearly 18,000-capacity arena as the new home of the NHL’s Islanders and welcomed Harry Styles to the arena’s first concert on November 28.
Born on June 7, 1989, in Hackensack, New Jersey, Canzanella was raised in Hazlett, NJ, and has also lived in New York City, Chicago, and Jersey City. She graduated from Mary Mount Manhattan College before moving into the live entertainment industry.
Canzanella made her debut in live event marketing at AEG Live in 2014. While there, Canzanella worked under AEG NY’s director of marketing. Kathi Shchernikov, Shchernikov, who remained in close contact with Canzanella even after leaving AEG, says that her mentor had an unmatched love for music and was a great marketer.
“There was nothing you couldn’t give him,” Shchernikov tells Board, “She got up so early because she really understood our business and had worked incredibly hard.”
His penchant for tour marketing helped him quickly rise up the ranks at AEG, where he worked on small shows all the way up to running full-scale tours for major artists including Mumford & Sons, Paul McCartney and Billy Joel. did.
On top of that, Sherniko says, “He was just so much fun to be around. One of the last things I texted him was I missed his smiling face.”
The joy that Canzanella brought to the office was his former colleagues at Madison House. mike luba And Don Sullivan Also told about his time at Promoter.
“She was very special to our family,” says Madison House partner Don Sullivan, who recruited Canzanella from AEG. Sullivan worked with Canzanella while she was with AEG and was determined to keep her talents at Madison House, where she served as Promoter’s Marketing Manager from 2016-2020.
“I’ve been doing this for over 30 years and she was the best marketing director I’ve ever had,” says Sullivan.
Canzanella moved to Chicago to work with Sullivan at Madison House. He toured with Chance the Rapper, Mumford & Sons, Bob Dylan and Paul Simon. Canzanella left Madison House during a tour pause due to the pandemic, but Sullivan says he plans to bring her back to Madison House in the coming months.
Canzanella’s family consists of his mother Diane Canzanella, his stepfather Donald Knoll, his brother Thomas Canzanella and his grandmother Barbara Gratagliano.
A service to Canzanella is scheduled for Thursday in New Jersey. In lieu of flowers, the family requests that donations be made to the nonprofit 5 Under 40 in Canzanella’s name, which provides medical, health, educational and beauty services to women under the age of 40 who have been diagnosed with breast cancer. Have been diagnosed or have BRCA. Change.