SkyBell, Google’s Nest, Vivint and ADT make it to the top 5 in 2021
Boston, June 22, 2022–(BUSINESS WIRE)–Amazon’s Ring sold more than 1.7 million video doorbells in 2021 to expand its lead over its competitors and enable the company to cement itself at the top of the video doorbell market as Strategy Analytics reports, “Video Doorbell Global Market Share – June 2022”.
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Global 2021 Video Doorbell Market Share by Consumer Units Sold, Source: Strategy Analytics’ Global Smart Home Devices Forecast, 2022
Strategy Analytics estimates that the top five video doorbell brands globally by the end of 2021 are: Ring, Skybell, Google’s Nest, smart home provider Vivint and ADT. These five companies combined sold more than 3.5 million doorbell cameras, or about 30 percent of the 12 million video doorbells sold to consumers globally in 2021, Strategy Analytics estimates. Of 1.4 million units, Ring sold approximately as many video doorbells. Combined as SkyBell, Nest, Vivint and ADT in 2021. Tier 2 companies Remo+, Arlo, SimplySafe, Wyze and Zmodo made it to the top 10 globally.
Video doorbell market moves back into 2021, growing 63% year-on-year to nearly 12 million units, recovering from a flood of new brands entering the doorbell market in 2021, specifically in Asia-Pacific, As well as an increase in easy to install battery powered models, such as those from Ring, Arlo, Nest, Wyze. Leading brands Ring, Skybell (doorbells sold through the dealer network of interactive security and home automation platform provider Alarm.com), Nest, Vivint and ADT all posted year-over-year unit shipment gains in 2021, though their markets Shares have declined since 2020. Dozens of brands flood the market with affordable doorbells, in particular APAC.
Jack Narcotta, Principal Industry Analyst in Strategy Analytics’ Smart Home Strategies Advisory Service, said, “In a way, Ring has become the Apple of the video doorbell market – exceptionally successful in bringing consumers into the Ring ecosystem and keeping them there. Expertise, as evidenced by our projections as Ring’s largest brand in smart home cameras. Ring’s doorbell brand is approaching generic trademark status, which explains Ring’s success, though it’s at this point. It also highlights how competitors are taking advantage of vulnerabilities. Ring will continue to hold the top spot, although its share will decrease as it enters a more competitive market.”
Bill Ablondi, Director of Strategy Analytics’ Smart Home Strategies Advisory Service, said, “Strategy Analytics continues to position video doorbells as not only the fastest growing camera segment through 2027, but the fastest growing smart home device segment overall. is ranked second as one of the smart bulbs. The global video doorbell market is gearing up for a wide-open race as price drops accelerate and competition intensifies. However, dominated by the top 5 sellers The landscape outside the markets may look very different from 2022, as some brands, especially APAC-based companies that have helped the market grow by prioritizing unit shipment volume above anything else, have a growing doorbell hardware commoditization. There is a plan to address that.”
Source: Strategy Analytics Inc.
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