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Debt marketplace, CredAvenue has rebranded itself as UB. The new brand captures the company’s long-term ambition to be ubiquitous for the loan ecosystem, an invisible infrastructure layer that powers credit globally and ensures frictionless access to capital. The new brand asked to reflect in each customer touchpoint through an overhaul spanning its website, social media handles and existing product lines. UB claims to deliver a richer, more consistent brand experience in line with its promise to help customers ‘be great’.
“This is an exciting change and a solid foundation for the ever-evolving nature of our business. The reason for the brand identity change stems from our interactions with customers and other stakeholders about how technology integration, due to data security concerns around financial information , remains one of the major impediments to the progress of digital finance. We aim to bridge this trust deficit and in this endeavor to humanize the brand, we are confident in building our platform, which is for people and businesses. Equally thrives on new opportunities,” said Gaurav Kumar, Founder and CEO, UB.
With two major acquisitions in the past six months, the company claims that it is growing rapidly and can grow beyond credit in the long term. In line with its strategic goals, the UB name and the refreshed brand will help the company harness the power of a reputed and global name. The company currently has more than 2300 corporates and 750 plus lenders and has facilitated loans of over Rs 90,000 crore. UB is on a mission to deepen and empower the 120 trillion global enterprise lending market to unlock the GDP multiplier and create economic value at scale, the company claimed in a statement.
“We aim to establish ourselves as a competent institution to win the trust of the larger business community. As we have systematically and inorganically expanded our product offerings, we understand the need for a simple brand architecture Which reflects our long-term vision.” Karanpreet Bindra, Chief Marketing Officer, UB.
The company offers borrowers and investors through five renamed platforms such as ubilones (for banks and NBFCs for co-lending partnerships), ubico.lend (bond issuance and investment for institutional and retail participants), ubiflow (a supply chain platform). meets the requirements of. which provides trade financing solutions) and UBiPool (end-to-end securitization and portfolio buyout).