NEW YORK, June 21, 2022 /PRNewswire/ — The market share of feminine hygiene products is expected to grow to US$8.69 billion from 2020 to 2025, and the market growth will accelerate at a CAGR of 4.82%.
Technavio has announced its latest market research report titled Feminine Hygiene Products Market by Product, Distribution Channel and Geography – Forecast & Analysis 2021-2025
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The feminine hygiene products market has been classified by Technavio as a segment of the global personal products market. The Feminine Hygiene Products Market Research Report provides valuable insights on the post-pandemic impact on the market, which will help companies to evaluate their business outlook.
Product Insights & News
The Feminine Hygiene Products Market Forecast Report provides an in-depth insight into key vendor profiles. Profiles include information about production, sustainability and prospects of major companies. For example, a major vendor, Corman Spas, offers eco-friendly, organic cotton pads and panty liners.
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seller insight
The report identifies the following as the major vendors in the market:
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Corman Spa
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Edgewell Personal Care Company
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Essity Aktiebolag (Publication)
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Hengen International Group Company Limited
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kao corp
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Kimberly-Clark Corp.
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Maxim Hygiene Products Inc.
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Ontex Group
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Procter & Gamble Company
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Unicharm Corp.
Female Hygiene Products Market: Key Drivers
aggressive marketing by vendors and Dedicated section for feminine hygiene products for better visibility are driving feminine hygiene products market, For example, feminine hygiene wash products have been placed next to tampons and sanitary napkins regularly purchased by women. The market for buying feminine hygiene products is expected to grow during the forecast period, with the introduction of new and innovative products, advertisements to attract female consumers, especially the younger generation. Also, sellers are working to increase the visibility of their products and establish brand recognition. For example, in March 2016, Procter & Gamble launched a pilot program in 25 US schools. Through this program, the company hopes to provide free tampons and pads to middle and high school students. Through such initiatives, the company focuses on raising awareness about such products. Such awareness campaigns strengthen the visibility of the brand, resulting in higher sales.
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Female Hygiene Products Market: Major Challenges
prevalence of side effects is expected to be a major obstacle to feminine hygiene products Market during the forecast period, Concerns have been expressed about the use of feminine hygiene products such as sanitary napkins, as they cause a number of side effects including infections that affect the general health of users. For example, scented sanitary napkins contain artificial fragrances and harmful chemicals that can cause irritation and also lead to infection in the long run. These sanitary napkins also contain dioxin (a chlorine-based bleaching agent) which is known to cause reproductive health issues in women. In addition, they also contain furans which are present in insecticides and added as a major component of sprays used on inorganically grown cotton (used for the manufacture of sanitary napkins). TSS can also be caused by the use of sanitary napkin products. The major symptoms of this condition are low blood pressure, vomiting, dizziness, diarrhoea, rashes, red eyes and high fever. Such side effects create negative perception of feminine hygiene products and are expected to hamper the growth prospects of the market during the forecast period.
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Female Hygiene Products Market Scope |
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report coverage |
description |
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page number |
120 |
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base year |
2020 |
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forecast period |
2021-2025 |
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Growth pace and CAGR |
Accelerating at a CAGR of 4.82% |
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Market Growth 2021-2025 |
$8.69 billion |
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market structure |
fragmented |
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Year-on-Year Growth (%) |
4.00 |
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regional analysis |
Europe, North America, APAC, South America and MEA |
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performance market contribution |
Europe 37% |
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major consumer countries |
US, China, UK, Germany and Japan |
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competitive landscape |
Leading Companies, Competitive Strategies, Scope of Consumer Engagement |
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Major Companies Profiles |
Corman Spas, Edgewell Personal Care Co., Essity Actibolog (Public), Hengen International Group Co. Ltd., Kao Corp., Kimberly-Clark Corp., Maxim Hygiene Products Inc., Ontex Group, The Procter & Gamble Co., and Unicharm Corp. |
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market dynamics |
Basic market analysis, market growth drivers and constraints, fast growing and slow growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, analysis of market conditions for the forecast period |
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range of customization |
If our reports don’t include the data you’re looking for, you can contact our analysts and get the segments customized. |
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Europe’s contribution to the feminine hygiene products market
An increase in the number of women in the workforce, especially in countries such as the UK, Germany and France, making them financially stronger to invest in hygiene products such as tampons and menstrual cups to meet their hygiene needs. Is hope to inspire feminine hygiene products market Growth in Europe over the forecast period. sector is expected to contribute 37% market growth as countries like UK and Germany are the major markets for feminine hygiene products, The market growth in Europe is expected to exceed the market growth in other regions.
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market segmentation
The feminine hygiene products market is segmented by products into sanitary napkin segment, tampon segment, pantyliners segment, menstrual cup segment, and feminine hygiene wash segment. The sanitary napkin segment is expected to be the major contributor to the market during the forecast period. Various seminars and campaigns regarding hygiene and disposal of sanitary napkins have been organized in schools and colleges creating a demand for sanitary napkins globally. especially in developing countries like India and China, Such factors are expected to lead to the development of feminine hygiene products Market through this segment.
main idea
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CAGR of the market during the forecast period 2021-2025
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In-depth analysis of the competitive landscape of the market and detailed seller information
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Comprehensive description of factors that will challenge the growth of market vendors of feminine hygiene products
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Accurate predictions on upcoming trends and changes in consumer behavior
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Detailed information on factors driving the growth of the feminine hygiene products market during the next five years
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Accurate estimation of the market size of the feminine hygiene products and its contribution to the core market
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Accurate predictions on upcoming trends and changes in consumer behavior
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Growth of the feminine hygiene products industry across Europe, North America, APAC, South America and MEA
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Table of Contents
1. Executive Summary
2 Market Scenario
3 Market Sizing
4 Analysis of the Five Forces
5 Market Segmentation by Distribution Channel
6 Market Segmentation by Product
7 Customer Scenario
8 drivers, challenges and trends
9 Vendor Landscape
10. Vendor Analysis
11 Appendix
about us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market position. With over 500 specialized analysts, Technavio’s report library and its client base include enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s extensive coverage, extensive research and actionable market insights to identify opportunities in existing and potential markets and assess their competitive position within changing market scenarios.
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Technavio (PRNewsfoto/Technavio)
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