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From Nvidia to IKEA: Here’s Who’s Joining the Metaverse Standards Forum

by Shawn Johnson
June 22, 2022
in Innovation
From Nvidia to IKEA: Here’s Who’s Joining the Metaverse Standards Forum

Nvidia is one of the founding members of the Metaverse Standards Forum

NVIDIA

The metaverse is a fresh enough concept that it can mean different things to different people. For example, some people think of the metaverse as a venue for the digital twin, while others associate it with more immersive gaming. However, one thing is certain: Major companies have already invested huge sums of money to establish their place in the metaverse (just check out the links below).

To ensure these investments pay off, several major organizations have signed on as founding members of the Metaverse Standards Forum – a space for companies and standards organizations that want to influence the basic standards that serve as the foundation for an open Metaverse. will work as

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“We’re essentially creating a new interface for the Internet that feels more like the interface we have for the world that we’ve always known around us,” said Rev Leberedian, Nvidia’s VP of Omniverse Engineering and Simulation Technology. explained to ZDNet. “A 3D world we love.”

The platform, he said, “will inevitably open [the metaverse] To make it more natural for more uses and for more people to participate and do all kinds of things.”

The list of founding members includes several major tech companies, such as Meta, Nvidia, Microsoft, Autodesk, Adobe, Alibaba, Epic Games, Huawei, Qualcomm and Sony. This also includes retail giants IKEA and Wayfair. The forum currently includes organizations such as the Spatial Web Foundation, the Web3D Consortium, the Khronos Group and the World Wide Web Consortium.

What Kinds of Standards Are Required in the Metaverse? To answer that question, forum members are looking back at the foundations of the web.

“The early Internet, before the Web, had a very abstract and simple interface,” said Labradian. “It was just text. You had to dial in to a modem and you just typed commands into a shell. … It was essentially limited to computer scientists. When we introduced the Web, we opened up the Web. Large numbers of people, and now billions of people, because they can interface with images, text and video in a more natural way.”

A major standard that opened the Web was HTML, the markup language that gave people the ability to add text and images to hyperlinks on webpages. HTML5 took nearly 20 years to develop, allowing for more video and feature-rich applications on the web. Labradian said it could take the same amount of time to develop mature standards for the metaverse.

“So we should start as soon as possible,” he said.

The forum is open to any organization at no cost. It aims to focus on practical, action-based projects such as implementation prototyping, hackathons, plugfests and open-source tooling to facilitate testing and adoption of Metaverse standards.

Labradian said the forum should ideally include companies from all verticals, including manufacturing, AEC (architecture, engineering, construction) and healthcare. IKEA has already invested deeply in 3D technologies, Labradian said, showing how retailers will use the metaverse. Most of their catalog images, for example, are all presented digitally.

“You can imagine that every major industry is benefiting from this, just like they did from the web,” said Laberedian.

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