legal battle. Hailey Bieber The name of her new skincare line, Road, is being sued, less than a week after its launch.
A clothing company of the same name has filed a preliminary injunction with a federal judge in New York asking models to stop using the Rhoad name for their products and to protect their trademark for Rd as a brand name for their beauty brand. and is asked to find the label, according to the court documents obtained by lifestyle,
road cofounder Poorna Khatou And Phoebe Vickers Started her own clothing company in 2014 and claims Hailey later tried to buy the naming rights, but she declined. “Our company name is no surprise – four years ago, Hailey tried to buy the rights to our brand from us and we declined,” the pair said in a statement. lifestyle, “Road” is also Hailey’s middle name.
“We are two female entrepreneurs who met in college, built the Road brand piece-by-piece, and spent years of hard work at our minority co-owned company. Today, we’re forced to file a lawsuit against Hailey Bieber and her skincare line, which launched last week and which is using the brand name ‘Road. We did not want to file this lawsuit, but we had to to protect our business,” Khateau and Vickers wrote.
“Despite being a global brand, we are still a young and growing company, and we can’t beat a celebrity with a following of Hailey’s by using our company name to sell related products. Praise. She has worked hard and earned the ability to build her own skin care line. We don’t want to sue Hailey; we want to celebrate her,” the statement continued.
“As fellow women entrepreneurs, we wish them every success. Hailey has hard-earned star power and influence. She could choose any brand for her company. We have only ‘Road’ brand which we have created. That’s why we ask her to change the brand of her new skincare line. It obviously means a lot to him, but Brand Road is everything we’ve worked hard to achieve, and using our name hurts our company, our employees, our customers and our partners. has been,” said the businessman.
Hailey began counting down to her launch on May 17, 2022, an Instagram post showing a close-up of her flawless complexion and writing, “@rhode the day is drawing to a close…see you next month at rhodeskin.com “
On June 15, the model officially launched its brand. In an Instagram post, he said, “Welcome to the world of Road. We are a line of curated skincare essentials created with thoughtful intent. Our formulas nourish your skin’s barrier to give you fresh, delicious skin while improving its appearance over time.”
Hailey explained, “We spent years working on our formulas with our skin board of dermatologists and chemists to ensure that every Rode product restores, protects and nourishes your skin. Our formulas run at impressive levels. Only use high-performance materials.” She said her products are “suitable for all skin types” and cost less than $30. He has yet to respond to the lawsuit.