The culture of the company, its personality, its way of being and how it functions is called organizational culture. Every company has its own unique beliefs, values and ways of being, which help customers to identify with it. JD Duarte, an entrepreneur and veteran business leader from Costa Rica, explains why having a positive organizational culture is important for a company’s growth.
A positive organizational culture that aligns with business strategy can help build a clear, positive-minded team to identify problems within the workgroup and ensure the success of the organization. An organization’s culture can have a significant impact on employee motivation, satisfaction, productivity and overall happiness.
The culture of the organization drives the purpose and sets the expectations. It motivates and encourages employees to be involved in their work and each other. This increases employee engagement, which in turn leads to higher productivity. Strong relationships between your company and its employees create a positive environment that is hard to ignore.
Duterte stressed, “People who feel valued and respected within an organization are less likely to leave. Organizations should foster an environment that supports their core values and mission. Happy employees.” Equals low turnover, which is cost-saving for organizations. A strong culture is a positive thing. Organizations should make efforts to improve and maintain it.”
Employees with the right tools and resources can improve productivity and performance. Culture has a direct impact on how people work together.
The organizational culture of an organization is a reflection of its reputation and public image. Based on the interactions between employees and managers, people make assumptions about the culture of the organization.
A weak image or lack of organizational culture can make it difficult for the audience to connect with the organization and the people who work there. Strong brand recognition attracts more job applicants and businesses that share their mission.
Duarte says not all organizations can convert ordinary employees into brand advocates. However, those who have a strong organizational culture are able to do so.
Recognizing employees’ achievements and celebrating team success makes employees more likely to notice differences. Employees will feel more accomplished when they work in organizations that do this.
People who excel at their jobs and understand the value of their abilities often leave negative workplaces where they feel marginalized and undervalued. An organization’s culture creates a high-performance culture that empowers employees and makes their work more enjoyable.
Strong organizational cultures are more likely to rely on onboarding as a way to train new employees. Onboarding programs include orientation, training and performance management.
This allows new employees easy access to the resources they need and makes it easier for them to transition to their new roles. It will also help the employees to stay loyal and maintain their loyalty and reduce frustration when correct information is not available.
“Organizational culture enhances workflow and guides decision making. It helps teams remove ambiguity and bottlenecks,” says Duarte. “Team members who are more knowledgeable about processes, complete projects more likely to be motivated to do.”
A clear culture encourages collaboration and unites employees. An organization that is based on values, norms, and identifies with its employees allows them to stay positive and stay within the company. It helps employees to be more productive and creates a positive image of their workplace. This is an important factor in employer branding.
About Jose Daniel Duarte
JD Duarte is originally from Heredia, Costa Rica. He has been an entrepreneur and business owner for more than 20 years, and divides his time between his current operations and researching new possibilities in which to invest. When he is not devoting time to his businesses, he spends time with his supportive wife and two children.
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