mContent has announced the arrival of Cineverse to the world they aspire to bring cinema to the masses anytime, anywhere – their launch was enabled by the collaboration of emerging technology teams from mContent and PwC Middle East.
People on the beach enjoying MContent movies in the cinema
Notable guests attended a high-end launch event at The Palm Jumeirah Dubai, where mContent premiered its original co-production titled “Ripple vs. SEC”.
Saga” and “El Salvador v. World Bank”. The cinema premiere however was different from the norm as participants were seen sitting on the beach wearing their virtual reality (VR) headsets in an immersive Cineverse experience.
Earlier in January 2022, Gargash Group, a United Arab Emirates-headquartered conglomerate, announced a major investment in the world’s first tokenized content ecosystem, mContent, which aims to revolutionize the global content landscape. Designed to convert content audiences into content owners, the first-of-its-kind platform enables film production and crowdfunding of capital-intensive content creators using cryptocurrency, NFTs and Cineverse. The platform has already funded 11 major film projects across 4 continents, and now, it plans to accelerate the deployment of decentralized funds in content creation using the parallel Coinverse economy.
Speaking at the event, Umair Masoom, Founder and CEO, mContent, said, “The immersive cinema experience – designed in collaboration with PwC and shown to our guests today, has global scalability and mass adoption potential . By bringing Cineverse to a global audience, MContent seeks to increase funding and screening opportunities for thousands of independent filmmakers globally. As part of the decentralized ecosystem, mContent is launching a first of its kind, fully monetized content consumption platform that aims to generate sustainable earnings for content creators and viewers. I thank our co-production partners “Insight TV” and “Villain Studio” from the Netherlands, our technical support teams at “PwC Middle East and PwC UK” and our investors including “Gargash Group” and “Daman Investments” from the Netherlands for helping I want to give We bring Cineverse to life today”.
Reza Essop, Emerging Technology Leader, PwC Middle East, believes “this is a shining example of the region’s movement towards digital transformation and is in line with major comprehensive initiatives such as Dubai Vision 2030. mContent has taken a stand on emerging technology trends.” Convergence of Blockchain, NFT and Extended Reality (XR) has defined practical application.We are incredibly proud to facilitate this effort as well as enable this vision from concept to reality and for a sustainable business economy Which can benefit many people as well as pave the way for other out-of-the-box efforts.”
The flagship event was attended by members of the GCC business community, celebrities, filmmakers, influencers, NFT artists, movers and shakers, blockchain enthusiasts as well as some senior members of the Gargash Group, who set out to experience the mContent sineverse on the beach. Be the first person to With two different original productions in virtual reality.
Super Car Blondie, ArabGT, Umair Masoom, Jeremy Dalton, Mr. Shehab Gargash and Dr. Lamis, Ahmed Khijer and Arshiya Khan
Also present was Dr. Lamis Hamdan, a leading Emirati entrepreneur and global opinion leader who has recently accepted the position of President at mContent. On mContent’s vision, Dr. Lamis said, “I love the disruptive nature of mContent, its ability to help make people’s dreams come true. Where there were previously obstacles, and access to production, studio and funding for a small producer with big dreams Was almost impossible, in mContent we are giving back control to the creators, where we are all funding our own destiny and that is power. What we are seeing today is an expression of this new reality that we are creating together Huh.”
mContent’s native token is currently traded on more than six centralized and decentralized exchanges with a market cap of over $100 million and the platform plans to fund 100 global projects by the end of 2022.
www.mcontent.net
PwC implements and advises organizations in all industries on Virtual Reality (VR), Augmented Reality (AR) and Blockchain technology, fundamental components of the metaverse. The firm has also invested in virtual real estate on the Metaverse platform The Sandbox and uses virtual world technologies to solve business problems. Jeremy Dalton, Head of Metaverse Technologies, PwC UK, said, “We now have a transparent way to experience virtual worlds and transact within them. The convergence of VR, AR and Blockchain to enable the Metaverse concept has driven a wide range of industries across multiple industries. Opportunities and challenges have been created for businesses.
PwC. About this
At PwC, we aim to create trust in the society and solve important problems. We are a network of firms in 156 countries with over 295,000 people committed to providing quality assurance, advisory and tax services. Find out more and tell us what matters to you by visiting www.pwc.com.
Established over 40 years in the Middle East, PwC has 22 offices in 12 countries in the region with approximately 7,000 people. (www.pwc.com/me).
PwC refers to the PwC Network and/or one or more of its member firms, each of which is a separate legal entity. Please visit www.pwc.com/struct for more information.
About Gargasho
Since 1918, the Gargash Group of Companies has established itself as a leading business conglomerate with a diversifying portfolio in automotive, real estate, investment, financial services and hospitality. Gargash has successfully introduced to the UAE leading global automotive brands such as Mercedes-Benz, Alfa Romeo, GAC Motor, Six Rent A Car, besides offering an industrial line of lubricants, construction equipment and power systems. Active since 1998, the group’s investment sector provides financial services and has invested in a diversified portfolio across various industries with global investment outreach. The real estate sector of Gargash provides residential, commercial and industrial property management support to its valued clients.
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Somair Rizvi — Chief Operating Officer mContent
Tariq Naseer
PR partner
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