(Photo: Michael Koch)
The worldwide artificial intelligence market was valued at $93.5 billion in 2021 and is projected to grow to $1,811.8 billion by 2030. AI technology continues to expand both in terms of its capabilities and its practical use cases. This is part of the reason for the massive growth of the AI market and the projected increase in market value. AI is driving the implementation of technology in a variety of industries from healthcare to manufacturing, and is bringing technology to the heart of many organizations.
AI technology is incredibly versatile which allows it to solve quite a range of problems facing any business. Advances in AI technology, such as artificial neural networks (ANNs) and deep learning, are creating more precise AI that can learn from datasets and develop more efficiently than traditional machine learning systems. Google is using ANNs to build better routes on Google Maps and learn from this data more efficiently. ANNs have virtually unlimited uses, including chess computers.
The impact of artificial intelligence was also seen during the worldwide coronavirus pandemic, where AI technology was used by governments and institutions to help reduce the spread of the virus. AI has been used to detect cases of corona virus on the basis of chest scan. This AI was trained with data from positive patients which allowed it to detect the virus with great accuracy. AI was also used by some companies to analyze chest X-rays to detect the virus and provide assistance to medical professionals in monitoring patients.
Michael Koch: The Man Behind the Artificial Intelligence Curtain
Michael Koch is a technology entrepreneur and innovator who has led the digital transformations of Procter & Gamble, McDonald’s, Visa, Nike, Dunkin’, Microsoft, IBM, Accenture, Oracle and Meta. He prefers to work behind the scenes, focusing on building solutions. We have built disruptive SaaS, artificial intelligence technologies and global digital production teams for these world-renowned brands over the past decade.
Koch has developed teams and built data-driven technology systems for multiple multi-billion dollar global businesses. He is quite famous in the tech space. Top officials trust his abilities, and yet, outside that powerful realm, only a few know about him and his influence. Coach likes it that way. He is an entrepreneur who has taken some of the most complex digital initiatives in the technology space and is comfortable describing what he has done and what he plans to do next.
Coach says that, “I never set out to establish a career in which I was most famous. I set out to work and be the best I could be.” His leadership ideology stems from his blue collar work ethic and irrespective of the level of success of his companies, he always makes sure that the startups remain mentally intact. This mindset ensures that, “Great work is done in an optimal and efficient manner.” He maintains his focus on “pushing the boundaries of innovation, and fueling growth for success”.
Coach has gained considerable attention recently in the process of building its new company, HubConnect, which has rapidly become the leading AI platform for data-driven local store marketing. The platform is used by thousands of franchise restaurants across the US, leading visionaries in building Web 4.0 or what they call the Symbiotic Web. While his competitors are busy debating Web 3.0 and decentralization, Koch sees the bigger picture. That big picture is a lot more revolutionary than Web 3.0. Web 4.0 is when artificial intelligence meets human interaction and, as Koch says, “it will change the world forever. I want to leave my mark on history.”
The unique approach that Koch brings to scaling companies is why Forbes recently named HubConnect as “The Next Billion Dollar Startup” and why many industry executives have already named HubConnect as the next restaurant tech. Said unicorn. He keeps a simple ideology while doing his job. This includes keeping a low profile with a high focus on building technology and his companies, he considers having a passion for his product as well as surrounding himself with like-minded people.
Coaches are well acquainted with the process of taking big initiatives with their companies. In 2005, his first company consolidated and centralized all of General Motors’ digital production with a team of over 500 technologists. He grew the business to critical success and was eventually acquired by Accenture, an information technology services and consulting company that is currently valued at over $50 billion. In 2009, Koch created the global digital production arm for the multi-billion dollar advertising giant, BBDO. For this venture, Coach leveraged its digital production team to access more than 200 resources and distributed to 267 offices in 97 countries. He has also led the consolidation and centralization of Procter & Gamble’s digital production facilities for top consumer brands such as Gillette, Pampers and Tide. He exited that business in 2012 after his revenue total exceeded eight figures.
Over the next four years between 2014 and 2017, Koch built nine global technology platforms for McDonald’s. This included the development and expansion of the company’s mobile application, a Global Creative Review Center, a franchise portal for local marketing, and a digital hiring platform supporting 14,500 US restaurants. This was not enough for Koch and he developed an AI-powered executive dashboard for McDonald’s that integrated with its supply chain, marketing, pricing and recruitment systems. This dashboard enabled McDonald’s to move to a predictive model that streamlines, optimizes and cuts costs for the company’s various departments. Koch eventually became a lead strategic technical advisor to McDonald’s Global Chief Brand Officer Kevin Newell, and continues to work with him at HubConnect today.
final thoughts
Some focus on fame, others on greatness and influence. AI is constantly evolving, its relevance only increasing with time and technological advancements. By focusing only on technology, Michael Koch has been making waves in the technology sector for some time, although he has chosen to focus on solving real-world issues rather than his public profile, appearances or PR interviews. This has allowed them to develop renowned, innovative technological solutions for world-class global brands without losing the importance of hard, honest work. The combination of his bold leadership, the HubConnect AI platform and his futuristic vision for Web 4.0 makes it clear that CEOs who don’t want the press are getting a lot of it. And will keep getting more.
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