Customer experience matters.
SQL Server customers are familiar with Microsoft’s pattern that regularly ends support and requires upgrades every few years. At the time of this writing, Microsoft will end its support for SQL Server 2012 on July 12, 2022. This means that they will withhold their security updates unless you pay for expensive Extended Security Updates (ESUs), leaving your infrastructure and applications vulnerable. ,
From the customer’s point of view, they have already paid for the license for the product – some have even paid significant markup for Software Assurance – and are now asked to pay for expensive ESUs for the same legacy software. has been, again?
Rather than offer a temporary fix and encourage cloud settlement with ESU, Amazon Web Services (AWS) and our partner customers are able to upgrade, migrate and modernize their SQL Server workloads with dedicated programs, tools, and technical support. Focusing on helping. A course on optimizing the SQL Server experience for hundreds of thousands of customers.
right time to go to the cloud
Businesses are moving their applications and data to the cloud because of agility, elasticity, speed of innovation and cost savings. According to a recent IDC report, 63% of organizations said they are actively migrating data to the cloud, and 29% are planning to start the migration within three years. With upcoming support (EOS) for SQL Server 2012, Microsoft is encouraging customers to move to the cloud. However, you may want to ask yourself – If moving to the cloud is an option to address SQL Server EOS, shouldn’t I find out which cloud runs and best modernize SQL Server?
For more than 14 years, AWS has committed to helping customers rehost, replatform, and refactor their SQL Server workloads faster than any other cloud provider. Customers continue to choose AWS to migrate and modernize SQL Server because of not only the best value performance, license flexibility, and ease of use we offer, but more importantly, AWS at each stage Provides the most customer-centric avenues for organizations to deliver results. Cloud adoption.
Results-driven avenues for customers to choose from
At AWS, we understand that each customer’s scenario is different, and we strive to provide each customer with the best customer experience possible. That’s why we meet customers where they are and work backwards from their circumstances to provide a full spectrum of options for SQL Server users to move and modernize their workloads. No matter what cloud adoption stage you are in, you will find the best results-driven paths to achieve your operational and business goals.
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Achieve quick wins and save SQL Server workloads by lifting and moving them to the cloud
Digital transformation can’t wait until you’re ready. As organizations transform their businesses and operations, cloud computing empowers them with agility, elasticity, security and cost efficiency. For customers who want to migrate faster due to time constraints, such as expiring data center leases, this route offers a quick win-win opportunity to achieve your goals. By migrating your on-premises SQL Server database to Amazon Elastic Compute Cloud (Amazon EC2), you’ll gain benefits such as familiar administration experience, fastest and smoothest migration, and complete control of the environment. Customers can choose to either purchase an included license (LI) or bring their own license (BYOL) to protect existing SQL licensing investments. Some customers with in-house Linux expertise may choose to take advantage of SQL Server on Amazon EC2 Linux to save on Windows Server licensing costs.
Since this is a common first step in the migration and modernization journey, it is important to choose the best cloud infrastructure to run your SQL Server workloads. In fact, Amazon EC2 delivers r5b.16xlarge instances 1.79x high transaction throughput, 1.9x low average transaction latency, and up to 68% Better value/performance for SQL Server workloads when tested against comparable configurations on Azure.
But wait, there’s more. The software vendor will not tell you that you can properly size your resources when lifting and moving workloads to the cloud. The point is – why pay for fixed, redundant infrastructure and licensing when you can take advantage of the elasticity of the cloud? The AWS Optimization and Licensing Assessment (OLA) will help you determine your actual usage requirements by helping you select the lowest cost Amazon EC2 instance type and size for each workload, compared to on-premises Microsoft SQL 45% off on server licensing costs.
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Offload undivided DBA tasks by fully taking advantage of managed database services
For customers who want to spend less time managing infrastructure and more time innovating, moving to a fully managed database service is a no-brainer. With Amazon RDS for SQL Server, customers can offload the unavoidable heavy-lifting of database administration tasks, such as provisioning, configuration, patching, backup, and high-availability deployment. This ultimately frees up resources for customers to focus more on their applications and business. A recent IDC study found that customers using Amazon RDS had 39% lower database operation cost vs on-premises and a 264% return on investment more than three years.
For customers unable to move to a fully managed service due to the customization required for specific applications such as Microsoft SharePoint, we offer Amazon RDS Custom for SQL Server. RDS Custom for SQL Server is our complementary database service that provides a managed database service with access to the underlying operating system and database environment, allowing you to achieve the flexibility and control you would expect from a self-managed Amazon EC2. A Managed Amazon RDS.
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Accelerate business innovation by refactoring into purpose-built databases (and never worrying about licenses and EOS again)
Speed matters in business innovation. This is why organizations begin to re-imagine how an application is architected and refactored to enable agile, continuous improvement. Simply put, refactoring is changing the application code for the better. This path, although requiring some effort, is the most rewarding approach to long-term business results because it accelerates the pace of innovation and reduces costs while increasing performance, flexibility and responsiveness. Otherwise this would be difficult to achieve in existing legacy environments of the application. “The most important thing to us is flexibility,” says Jared Nielsen, senior director of CloudOps & DevOps at ivanti. “Whereas with SQL Server, this is very cumbersome. The goal is to offer a modern relational data store that allows us to onboard as our customers.”
Cloud-savvy organizations like Decisive and Jobwait are reaping the benefits of refactoring SQL Server for purpose-built cloud databases like Amazon Aurora. Customers leveraging purpose-built databases are leading business innovations driven by technologies built for the cloud and open source offerings. AWS continues to build a full fleet of database types that meet your specific workload profile, including relational, key-value, in-memory, document, wide column, graph, time series, and ledger.
With AWS’s purpose-built cloud database, customers are freed from the version upgrade and refresh cycle of SQL Server, and don’t have to worry about licenses and support expires.
conclusion
Customer experience matters. At AWS, we provide solutions to customers at various stages of cloud adoption and help them achieve their operational and business goals. AWS is providing an unmatched experience not only for our organizational customers, but with our customers collectively, we are providing best-in-class user experience to all end users as well.
read our ebook ,no form required) which takes an in-depth look at the migration and modernization pathway of your SQL Server workloads. Create SQL Server End of support Start Your AWS Cloud Journey!
AWS can help you assess how your company can make the most of the cloud. Join the millions of AWS customers who rely on us to migrate and modernize their most important applications in the cloud. To learn more about modernizing Windows Server or SQL Server, visit Windows on AWS. Contact us today to start your modernization journey.
