Surprising to very few, nothing has been announced launching a new smartphone in the summer of 2022. After Ear (1) True Wireless Buds, the smartphone will be called Phone (1), will be powered by Android, and run Nothing OS.
CEO and co-founder Carl Pei noted that the broader community will have the opportunity to invest in a community investor round, joining larger partners such as GV (formerly Google Ventures), EQT Ventures and C Ventures.
Given that “community” played a big part in the initial promotional success of the OnePlus brand — Pei was a co-founder of OnePlus in 2013 — bringing them to an investment level seems like a smart move, though as with any individual investment. there is a significant amount of risk
Choosing Android as a base is pretty much a no-brainer, as is working on building your own on top of it to build Nothing OS. The interesting thing is that the launcher will not be launched as a standalone app before the release of the phone. This is not a new step. Microsoft developed its ‘Arrow’ launcher for Android in 2015 as part of the Microsoft Garage Project, and the launcher is now an important part of the Surface Duo UI, as well as a popular download for other Android devices.
With nothing to highlight its use of fonts and styles, a free download launcher could act as a pretty strong promotion for the phone ahead of its launch in the summer of 2022.
This is the launcher that took center stage today, at least as of the screenshots. Considering the use of the Qualcomm Snapdragon system on the chip, not much is known about the rest of the phone (1). I’m hoping that the details will gradually emerge over the next few months to build an ecosystem of products on what will be an important foundation in future plants of nothing. If you consider the Ear(1) earbuds to be an Overture, we’re now in the process of determining the first task.
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