At first glance it may not be entirely clear why a partnership between a wireless company and a fictional movie studio makes so much sense.
Does 5G or fifth generation technology ring any bells for broadband cellular networks? Mobile Internet speeds are the central advancement of 5G, which is making smartphone downloads and wireless hot-spot connections even faster.
On paper 5G has the potential to connect to everything, although the rollout of 5G services in the US has been problematic with some customers getting significantly slower speeds after the upgrade.
Telecom companies are betting on 5G to develop new revenue streams along with rising customer demand for streaming videos, mobile games and other data-heavy apps.
Combine this with creative people like filmmakers who are thinking of ways where they can let the audience literally step into the world of their film, not only hearing and seeing it, but also feeling it by being a part of it. can do.
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radical change in storytelling
Disney (district) – The Walt Disney Company gets the report it expects to fundamentally change how it tells stories. The renowned entertainment company believes that the new formats will be part of the future of storytelling and the way the company hopes to achieve this is through its partnership with wireless carrier T-Mobile.TMUS) – T-Mobile US, Inc. get report.
Through a five-year innovation partnership, the two companies will explore new immersive fan experiences such as Mixed Reality and Virtual Presence. They will also test new, more efficient ways of capturing, producing and distributing content from studios and remote locations.
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“StudioLab itself draws on the power of innovation partnerships from big technology companies and T-Mobile is the wireless company in that mix. And over the next five years we’re going to see some really, frankly revolutionize the way we create both cinematic.” content and the way viewers and fans consume and enjoy that cinematic content. And 5G brings low latency and high bandwidth to the table,” Content Innovation and StudioLab Ellis in a YouTube video posted by T-Mobile Taylor’s Disney vice president said.
One of the things that 5G networks allow content companies to do is to bring more robust, high fidelity types of entertainment to the public that just wasn’t possible in the past.
“Together, we will use our leading 5G network to drive new innovations aimed at how entertainment can be produced and experienced,” Neville Ray, T-Mobile’s president of technology, said in a statement.
Fans can be moved and have an experience they may not have when watching a game or drama on television. The company is also planning to use 5G to locate remote movie locations.
“The amount of content being created by Disney studios is increasing. We have to connect our people all the time. We need content in the cloud. Everything is bigger in 3D. It’s a bigger size, a bigger format, It requires low latency, high bandwidth, fast connections, responsiveness. And what it does is going to unlock new ways to experience story and content,” Taylor said.
5G is expected to cut lag time before data begins to transfer, allowing for more efficient and faster ways to share large files
T-Mobile also said it is expanding its partnership with energy drinks giant Red Bull to take on live-action sports using 5G-powered drones and cameras.
In the past, T-Mobile has partnered with Major League Baseball, the drone racing league and chip company Qualcomm (qcom) – Get the report of Qualcomm Inc.