If you’ve ever been to a convention, you’ve probably found a branded tote bag full of branded swag: T-shirts, keychains, mini-flashlights, water bottles, and more. (Shwag, as Russ Heinemann would say.)
Swagup founder Michael Martocki told Information That his average customer spends ~$25k a year on swag, while larger companies can make millions less.
But what if a company fails?
well it depends
Most items are trashed or donated. But if it can be viewed as a historical artifact or a collector’s item, it can fetch a high price.
- Christina Warren collects swag from companies that ended disastrously. He said NPR That she prizes her Fyre Festival T-shirt, but she’s hoping for something authentic from Theranos.
But she’s not alone—a Theranos pullover sold on eBay for $499. (Too much? This Theranos water bottle is for $220.)
The NFL prints T-shirts, hats and other items celebrating the victories of both teams, for merchants to sell shortly after the Super Bowl. Through a partnership with the nonprofit Good360, the NFL donates losers’ belongings to countries where people are in need of clothing.
After a failed political campaign, materials that cannot be reused for the foreseeable future are stored, trashed, or, again, in other countries, recycled. new York Times, Like startups, it depends on the context.
Mitt Romney 2012 hats shipped to Kenya. But as Steve Ferber, VP of Lori Ferber Collectibles told NYT that buttons from socialist Eugene V. Debs’ 1920 campaign could sell for up to $1k.
BTW: Love dead companies and products? The Museum of Failure shines a light on those that failed to flourish, like these Nike sunglasses that require you to put a magnet on your face.
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