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Will Smith, The Weeknd Back NFT Metaverse Land Investor EverRealm – Decrypt

by Brian Neeley
March 23, 2022
in News
Will Smith, The Weeknd Back NFT Metaverse Land Investor EverRealm – Decrypt

in short

  • Metaverse land investor/builder EveryRealm has announced a new round of celebrity investors in the startup.
  • Will Smith, The Weeknd, Marc Anthony, and others were added to EveryRealm’s Series A, bringing the total funding to $62.5 million.

Interest around the metaverse has exploded in recent months, and high-profile investors are now backing some of the emerging builders in the space. Everyrem is one such firm, and now Metaverse Land Investor/Builder has expanded its list of celebrity backers.

EverRealm—previously Republic Realm, prior to its exit from Republic—revealed this week that investors such as musician The Weeknd, actor Will Smith (via his Dreamers VC), singer Marc Anthony and German football player Mario Götz had recently joined the firm. has invested in. Week.

The addition comes after EveryAlum announced last month a $60 million Series A round led by Andreessen Horowitz’s a16z crypto fund. That round also included backers such as Coinbase Ventures, NBA top shot maker Dapper Labs, Lightspeed Venture Partners and Animoca Brands.

every field confirmed decrypt That came after the aforementioned celebrity investors and other early Series A news, bringing the final total for the round to $62.5 million. The firm did not provide a specific valuation, but said that Series A values ​​EverRealm at “hundreds of millions” of dollars.

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Other recent investors in the firm include NBA player Mia Oni, music producer Pro Logic, rapper/producer Nav and entrepreneur Hannah Bronfman. EverRealm credits Andreessen Horowitz’s Cultural Leadership Fund for facilitating the introduction of The Weeknd, Smith’s Dreamers VC, and others.

Previously announced celebrity investors in EverRealm include socialite and entrepreneur Paris Hilton, rappers Nas and Lil Baby, KISS rocker Gene Simmons and filmmaker Jeffrey Katzenberg.

“Having such an efficient roster of people at our cap table is an honor and a testament to the allure of the Metaverse opportunity, where artists and entertainers can build direct relationships with their communities,” Everrealm CEO Janine Yorio said in a statement.

Everrealm increasingly invests in virtual land plots sold as NFTs in the Metaverse world, such as The Sandbox and Decentraland. The firm has over 3,000 NFTs across 25 Metaverse platforms, and has started to develop housing and other locations in some locations.

For example, EveryRealm’s Fantasy Islands resort project in The Sandbox includes over 100 villas, as well as a yacht that sold for 149 ETH (about $650,000 at the time of sale).

Some $501 million worth of NFT virtual land was sold in 2021, according to data from Metametric Solutions, and demand picked up significantly late in the year after Facebook announced a rebranding of the Meta parent company and ambitions in the Metaverse.

The Metaverse refers to a more immersive futuristic version of the Internet, in which users will interact with 3D avatars as they work, play, and socialize. Many crypto firms and projects are building in the space, in which NFT assets—lands, avatars and the artwork between them—are expected to be a large part of an interoperable metaverse spanning multiple spaces.

Some of EveryRealm’s celebrity investors are already immersed in the NFT space. For example, The Weeknd (aka Abel Tesfaye), joined the board of directors of NFT platform Autograph last year, issuing its own NFTs through multiple markets. Hilton has also released various NFT projects and most recently partnered with The Sandbox.

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